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Data protection

MOOD Natural Products GmbH (“MOOD Natural Products”) has created this privacy statement about the way in which we collect, use and protect (personal) data to demonstrate that we take data protection very seriously.

In this statement we inform you about how MOOD Natural Products handles your personal data. This privacy statement applies to all personal data collected by MOOD Natural Products for the online services offered. MOOD Natural Products acts as the controller within the meaning of the General Data Protection Regulation (GDPR) and as the controller for the processing of data within the meaning of the General Data Protection Regulation (GDPR).

When you visit our website, you automatically leave certain information there. The information we collect and keep about you depends on how you use the mood-naturals.com website. Below you will find more information on the following topics:

  1. Which personal data is processed for which purpose, what legal basis is there for the processing and to whom do we pass this data on:
    1. when you use the website?
    2. when you subscribe to the newsletter or request information material?
    3. when you create a user account and shop in our webshop?
    4. when you use customer service?
    5. when you leave a review for a product?
  2. How is your data protected?
  3. How long will your data be kept?
  4. How can you view, correct and change your data and what other rights do you have?
  5. Our contact details and changes to the privacy policy

1. Which personal data are processed for which purpose and to whom do we pass this data on?

As part of the services provided by MOOD Natural Products, certain personal data is collected. What this data is depends on how you use our website and/or our webshop. You can use our website in the following ways:

  1. You only visit our website;
  2. You subscribe to our newsletter or request information material;
  3. You create a user account (and shop in our webshop);
  4. You shop in our webshop without creating a user account or logging in;
  5. You purchase something in our webshop but do not complete the order process;
  6. You chat with us via the website;
  7. You provide us with feedback through our website;
  8. You use customer service.

Below we describe which data we process for each type of use, why and on what legal basis we do this and to which third parties we may pass the data on. We will never pass your data on to third parties other than those listed below without your consent. Under no circumstances will we sell your data to third parties.

a. You visit our website only

Functional cookies

We use cookies to ensure that the website continues to function well and is easy to use. In this regard:

  • Saving preferences so that you do not have to reset them every time you visit (e.g. language selection).
  • Track certain preferences or data as you navigate from page to page (e.g. filter preferences or your shopping cart).
  • Saving the contents of your shopping cart so that it is retained when you visit again.
  • Saving your login information (if you enabled this when you first logged into the browser).
  • The ability to have a chat(bot) conversation with customers who have questions.
  • Balance the load on the servers so that the website continues to function quickly.
  • We use Shopify as a platform for our website. For more information, see Shopify's privacy policy.

Analytical cookies

We measure the use of our website using a number of third-party tools. We do this to identify and correct errors on our site, to improve user experience and to test new functionalities or design (so-called A/B testing). These tools use cookies for this purpose.

  • We use Google Analytics for general statistics such as page views, unique users, time per page/visit, conversion rate, etc. For more information, please read Google's privacy policy.

Marketing cookies

We promote our brand and products through advertising networks. These advertising networks use cookies to track which pages you have visited in order to show you the right advertising. Cookies are also used to link an ad click to a purchase so that a fee can be paid to the advertising network on this basis. We use the following networks:

  •  Facebook tracks your browsing behavior on our website to personalize content and ads. We use this cookie to measure and optimize the performance of our Facebook and Instagram campaigns. After purchase, we share your de-identified (hashed) email address and your hashed Facebook user ID with Facebook.

Manage cookies in your browser

You can delete cookies that have already been set and refuse the setting of new cookies using the browser settings on your computer. The procedure may vary from browser to browser; if necessary, consult the help function of your browser.

ATTENTION : If you refuse and/or delete cookies, you may not always be able to use all the features of a website. In addition, the refusal and/or deletion of cookies will only affect the computer and browser on which you perform this operation.

In conclusion

For more information about how we handle your data, please see our privacy policy, which also describes how you can request your data and how you can exercise your right to be forgotten. If you have any questions about our cookie policy or our privacy policy, you can of course contact us using the following contact details:

MOOD Natural Products GmbH

Email address: info@moodnaturals.com

Address: Dr.-Eberle-Str. 3c, 92318 Neumarkt

This Cookie Policy may be modified by MOOD Natural Products from time to time as new developments arise and/or the company deems it necessary.

b. You subscribe to our newsletter or request information material

If you subscribe to a newsletter from MOOD Natural Products or request information from us, we will use your personal data to inform you about our products and services. If you purchase a product from MOOD Natural Products and leave your details, for example by asking a question, we may be able to inform you about other MOOD Natural Products products in the future.

You can unsubscribe from the newsletter at any time by unsubscribing or sending an email to info@mood-naturals.com.

DATA PROCESSED
We process the following data:

  • First and Last Name;
  • When ordering the newsletter: email address;
  • When requesting information material: depending on the method by which you request which material: home/delivery address, telephone number, IP address, email address;
  • When ordering the newsletter, you can also voluntarily provide your date of birth and gender.

PURPOSE OF DATA PROCESSING
MOOD Natural Products uses your data for the following purpose:

  • Delivery of the newsletter or information material, also taking into account your age and gender.

What legal basis
When you order our newsletter and request information material, you give us your unambiguous consent to process the aforementioned data using the opt-in procedure so that we can send you the newsletter and/or information material. You are entitled to revoke this consent at any time by sending an email to info@mood-naturals.com.

TRANSFER TO THIRD PARTIES
We pass this information on to:

  • the third parties who manage our mailing lists and send newsletters;
  • the third parties we commission to deliver the information material.

c. You create a user account (and shop in our webshop)

To place an order on our website, you can register as a customer on paulaschoice.de. You create a user account that is secured with a password and linked to your email address. You enter your data yourself and can change it at any time after logging into your user account.

INTEGRATION OF THE TRUSTED SHOP TRUSTBADGE
The Trusted Shops Trustbadge is integrated into this website to display our Trusted Shops seal of approval and any reviews collected, as well as to offer Trusted Shops products to buyers after an order. This serves to protect our legitimate interests in the optimal marketing of our offer, which prevail within the framework of a balancing of interests. The Trustbadge and the services advertised with it are an offer from Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne. When the Trustbadge is called up, the web server automatically saves a so-called server log file, which contains, for example, your IP address, the date and time of the call, the amount of data transferred and the requesting provider (access data) and documents the call. This access data is not evaluated and is automatically overwritten no later than seven days after the end of your visit to the site. Other personal data is only transferred to Trusted Shops if you decide to use Trusted Shops products after completing an order or have already registered to use them. In this case, the contractual agreement concluded between you and Trusted Shops applies.

DATA PROCESSED
We process the following data:

  • First and Last Name;
  • Residential/delivery address;
  • E-mail address;
  • telephone number;
  • IP address;
  • Products you have viewed in the past 60 days;
  • Products you have ordered;
  • Your last visit and your last login.

We do not process payment data. Payments in our webshop are processed by a payment service provider (Shopify). Shopify enables secure payment processing in various ways. You only enter your credit card or bank account details on these secure pages and then complete the order process there. We only receive a message from Shopify that your payment has been received, but are not informed of your credit card number or account number. If you choose to pay via Klarna, the above also applies; in this case, however, we also register your date of birth, as it is required to authenticate your payment; this information is passed on to Klarna.

PURPOSE OF DATA PROCESSING
MOOD Natural Products uses your data for the following purposes:

  • We use the data you store in your user account to process your orders, i.e. to fulfill the contract with you.
  • We use your IP address, email address and information about your online behavior to improve our online services, our products and your experience on our website.

LEGAL BASIS
The processing of the above data is necessary to execute your order, i.e. to fulfil the contract with you.

TRANSFER TO THIRD PARTIES
We pass this information on to:

  • our partners who prepare, ship and deliver your order to you;
  • our partners who improve your online shopping experience;
  • our partners who process your payment;
  • our partners who manage the database in which all order and customer data for our website is stored.

d. You shop in our webshop without creating a user account or logging in

To place an order on our website, it is not necessary for you to register as a customer. You enter the data that we need to process your order yourself and you can change this data yourself at any time.

DATA PROCESSED
We process the following data:

  • First and Last Name;
  • Residential/delivery address;
  • E-mail address;
  • telephone number;
  • IP address;
  • Products you have ordered.

We do not process payment data. Payments in our webshop are processed by a payment service provider (Shopify).

PURPOSE OF DATA PROCESSING
MOOD Natural Products uses your data for the following purposes:

  • We use the data to process your orders, i.e. to fulfill the contract with you.
  • We use your IP address, email address and information about your online behavior to improve our online services, our products and your experience on our website.

LEGAL BASIS
The processing of the above data is necessary to execute your order, i.e. to fulfil the contract with you.

TRANSFER TO THIRD PARTIES
We pass this information on to:

  • our partners who prepare, ship and deliver your order to you;
  • our partners who improve your online shopping experience;
  • our partners who process your payment;
  • our partners who provide the database for our website.

e. You purchase in our webshop but do not complete the order process

If you place products in your shopping basket in our webshop but do not complete your order for any reason, but you have already left your email address (for example, by logging into your user account), we may remind you that you have not yet completed your order. In this case, we will send you an email with a list of the products that were in your shopping basket.

DATA PROCESSED
We process the following data:

  • E-mail address;
  • telephone number;
  • IP address;
  • Products that you have placed in your shopping cart but have not yet paid for.

PURPOSE OF DATA PROCESSING
MOOD Natural Products uses your data for the following purposes:

  • We use the information you provide to assist you in completing your order by email or telephone.
  • We use your IP address and information about your online behavior to improve our online services, our products and your experience on our website.

LEGAL BASIS
The processing of the above data is necessary so that we can determine that no errors have occurred in your ordering process.

TRANSFER TO THIRD PARTIES
We pass this information on to:

  • our partners who will send you the email reminding you of the contents of your shopping basket.

f. You chat with us via the website

If you spend a long time on a website, the chat function may be activated. If you have any questions, you can also start the chat with our customer service from our website yourself. You enter a (fictitious) chat name.

DATA PROCESSED
We process the following data:

  • your chat name;
  • Your email address (optional), if you provide it yourself;
  • IP address;
  • the duration of your visit to our website.

PURPOSE OF DATA PROCESSING
MOOD Natural Products uses your data for the following purposes:

  • We use your information to chat with you and advise you about our products and how to use the website.
  • We use your IP address and information about your online behavior to improve our online services, our products and your experience on our website.

LEGAL BASIS
The processing of the above data is necessary so that we can chat with you and, if necessary, advise you about our products and the use of our website and thus improve our services. If you send us data in the chat itself, for example your email address, you agree that this data will be used for the purpose stated in this declaration.

TRANSFER TO THIRD PARTIES
We pass this information on to:

  • Our partners who provide the chat software we use to communicate with you.

g. You provide us with feedback via our website

If you would like to leave a review or otherwise provide feedback about our customer service or products, please log in to your user account on our website.

DATA PROCESSED
We process the following data:

  • Your (fictitious) name, which should be displayed together with your review;
  • Your email address (this will not be displayed with your review on the website);
  • Your feedback or the content of your review;
  • the number of stars you rate our product with.

PURPOSE OF DATA PROCESSING
MOOD Natural Products uses your data for the following purposes:

  • We use your (fictitious) name, the number of stars you have rated us and your feedback or review to show other customers what you think of our products and services.
  • We may also use the information to find a solution to a problem you have reported.

LEGAL BASIS
The processing of the above data is necessary to publish your feedback or review on our website and to possibly contact you in this context so that we can find a solution to your problem or complaint.

DISCLOSURE TO THIRD PARTIES
We pass this information on to:

  • our partners who manage the website;
  • our customer service, who may be able to help you in the event of a complaint.

h. You use customer service

When you contact us, for example by asking customer service a question via email at info@mood-naturals.com, by phone, via social media or by post, we will use your personal data to answer your question and then store your question in our customer service records.

DATA PROCESSED
We process the following data:

  • Your first and last name;
  • Depending on how you contact us: your telephone number, email address and/or address.

PURPOSE OF DATA PROCESSING
MOOD Natural Products uses your data for the following purposes:

  • We use the data to improve our services.
  • We use the data to support you in selecting products in our webshop.
  • We use the data to help you if you have questions or complaints about our products.

LEGAL BASIS
The processing of the above data is necessary to advise you, depending on the reason for your contact, or to assist you with questions and/or complaints.

TRANSFER TO THIRD PARTIES
We pass this information on to:

  • our partners who help us provide and deliver customer service.

2. How is your data protected?

MOOD Natural Products recognizes that the secure storage of your personal information is a high priority. The data stored in our database is protected using proven electronic security techniques in accordance with current standards for data security.

You will only be granted access to your user account if you have entered your email address and password correctly. All passwords and other sensitive information are protected by encryption and cannot be viewed by us.

Our websites and web applications are secured using SSL certificates. You can recognize this by a green lock symbol to the left of the web address in the address bar of your browser. All data that you send and receive via our website is encrypted and unreadable for third parties. The exchange of data between our websites and our processing partners also takes place via secure connections.

3. How long will your data be kept?

MOOD Natural Products will not keep your data for longer than is legally permitted and necessary for the intended purpose. How long certain data may be kept depends on the type of data and the purpose for which it is processed.

4. How can you view, correct and change your data and what other rights do you have?

a. Access, correction and deletion of your data

Upon request, MOOD Natural Products can provide you with an overview of the personal data we have on file with you.
If this data is incorrect or if its storage violates applicable law, we will change it or delete it at your request. You can request to view, correct or delete data at any time by email (info@mood-naturals.com). MOOD Natural Products will then change or delete your data within four weeks of confirming the request.

b. Objection

If you do not agree with a certain way in which your data is processed, you can object to the processing at any time by sending an email to info@mood-naturals.com. We will respond to your complaint as quickly as possible, but in any case within four weeks.

c. Data portability

You have the right to data portability. This means that you have the right to receive the personal data you have provided to us in a usable format in order to transfer it to another controller. If you would like to receive your data in such a form, please send an email to info@mood-naturals.com. We will then contact you as soon as possible to discuss with you in which format you would like to receive the data. We will comply with your request and transmit the requested data within four weeks, or within three months in complex cases, of this meeting.

d. Revocation of consent given

If you have consented to the processing of your personal data, you can revoke this consent at any time by sending an email to info@mood-naturals.com. We will respond and confirm your revocation as soon as possible, but in any case within four weeks.

5. Contact details and changes to the privacy policy

If you have any questions or comments about this privacy policy, you can contact us as follows:

MOOD Natural Products GmbH
Callers from Europe: +4917645182706
Email address: info@mood-naturals.com
Postal address: Dr.-Eberle-Str. 3c, 92318 Neumarkt

This privacy policy may be modified by MOOD Natural Products from time to time if new developments arise and/or this is deemed necessary.

The gold standard in skincare

The skin is a complex organ with a sophisticated barrier function that protects us from external influences. To support this barrier and promote skin health, we rely on biomimetic formulations. A key player in this area is phosphatidylcholine, a natural component of all cell membranes that plays a crucial role in the integrity and function of the skin.

What are biomimetic emulsions?

Biomimetic emulsions are products that mimic the skin's natural structures and processes. They contain ingredients that are similar/identical to the skin's own lipids and can therefore be optimally integrated into the skin. This allows them to strengthen the skin barrier, regulate moisture levels and support skin regeneration.

The role of phosphatidylcholine

Phosphatidylcholine is a phospholipid found in all cell membranes. It plays a crucial role in maintaining skin barrier function by stabilizing the lipid layers of the stratum corneum and reducing transepidermal water loss (TEWL). In addition, unsaturated phosphatidylcholine improves skin elasticity and suppleness by stimulating the production of collagen and elastin and converting into essential skin fats such as ceramides.

Due to its amphiphilic character, i.e. it has both water-loving and fat-loving properties, phosphatidylcholine can act as the skin's own emulsifier in biomimetic emulsions. This enables a stable formulation without the use of conventional emulsifiers, which often only remain on the skin's surface.

Phosphatidylcholine also has the ability to regulate sebum production, making it an ideal ingredient for oily and blemish-prone skin.

100% natural, body-identical component of cell membranes

Structure: PC consists of a glycerol molecule, two fatty acids, a phosphate group and a choline molecule.

Function: PC is an important component of cell membranes and plays a crucial role in various biological processes such as signal transduction, lipid transport and cell growth.

Benefits of biomimetic emulsions with phosphatidylcholine

  • Strengthening the skin barrier: Biomimetic emulsions with phosphatidylcholine help to repair and strengthen the skin barrier, making it more resistant to external influences.
  • Intensive moisture: The improved barrier function allows the skin to retain moisture better and stay hydrated longer.
  • Improved elasticity: Stimulating collagen and elastin production and the formation of ceramides results in smoother, plumper and more youthful skin.
  • Soothing effect: Phosphatidylcholine has anti-inflammatory properties that can relieve redness and irritation.
  • Regulating sebum production: Phosphatidylcholine can help normalize sebum production and thus prevent blemishes.
  • Improved absorption of active ingredients: The biomimetic structure of the emulsion enables optimal penetration of other active ingredients into the skin.
  • Natural & skin-friendly: By using saturated phosphatidylcholine as an emulsifier, regular emulsifiers can be avoided, which often only remain on the surface of the skin and can irritate the skin.

application areas

Biomimetic emulsions with phosphatidylcholine are suitable for all skin types, especially dry, sensitive, mature and blemish-prone skin. They can be used for daily care, to prevent skin aging or to support the treatment of skin conditions such as neurodermatitis or psoriasis.

Properties of biomimetic formulations

Biomimetic formulations are absorbed and utilized differently by the skin.

Phosphatidylcholine, an essential building block of life, has a long and fascinating history that stretches from nature to the laboratories of science.

Origin in nature:

Phosphatidylcholine is a phospholipid found in all living cells, both plants and animals. It is a major component of cell membranes and plays a crucial role in many biological processes.

Discovery and early research:

The first isolation of phosphatidylcholine was achieved by the French chemist Theodore Gobley in 1850. Over time, the chemical structure of phosphatidylcholine was elucidated and its importance for cell function was recognized.

Application in medicine:

In the 1950s, scientists began to research the therapeutic properties of phosphatidylcholine. It was found to play an important role in fat digestion and can be used to treat liver diseases. Later, its positive effects on the nervous system and brain function were also recognized.

Phosphatidylcholine in skin care:

In recent decades, phosphatidylcholine has also found its way into skin care. Its biomimetic properties make it an ideal ingredient for strengthening the skin barrier and improving skin health.

Modern developments:

Research on phosphatidylcholine is far from complete and we are continuously working to develop new formulations to realize the full potential of this versatile molecule.

Biomimetic products with saturated (hydrogenated) and unsaturated phosphatidylcholine